"What you think of as beautiful is established at a young age, like when you are a child and develop your taste for certain food," says clothing designer Sunhee Moon, about her self-titled collection conceptualized and constructed out of San Francisco, California.
Sunhee graduated from the University of California at Berkley in 1991 and continued her education by studying Art History in Italy, and traveling throughout India and Asia.
She began her clothing line when the department store Barneys, New York gave her an advance that allowed her to produce her fall collection. Her clothing line is influenced by the 1950's as an era when, "The Women were flawless, the men were dashing, and everyone wore clothes that looked tailor made."
Classic cuts and innovative fabrics are a crucial part of Sunhee's designing process. The material incorporates stretch, comfort, and durability, fabrics such as combed jersey and man-made suede. Sunhee explains: "Fit, is really important to me and styling is really important as well, but I'm more the type to take away, than to put in. I believe in stripping things away, so that the silhouettes are linear and clean, and the designs very subtle."
The fabric that Sunhee uses is, "timeless and unique. I always try to use fabric with give, because we're not all shaped the same way. When you have fabric that can shape to a body, people can move in it and that is very important to me." The designer is energized by exquisite cuts, sumptuous fabrics, precise fit, and the refinement of construction.
The most important thing to Sunhee is to feel content with your body. "The redeeming value of fashion is about self-esteem. Making clothes is not a big contribution to mankind. But I feel that if you can walk out the door with confidence in what you are wearing, it's all worthwhile." WHAT IS YOUR FAVORITE JOURNEY?
Italy! I love the way Italians live. Beauty is a way of life for them and everything is like a postcard...the food.the fashion...the people.WHAT INSPIRES YOUR FASHION SENSE?
Good design that functions, especially furniture design and architecture. When you see things that fit and they function, that's a good design. I especially like childrens clothing made from Italy and France--the rich colors, sweet details like etched buttons and contrast stitching. I find my biggest inspiration from vintage
children's clothing.WHAT IS YOUR FAVORITE BOOK?
The Madeleine books.WHAT IS YOUR FAVORITE FILM FOR FASHION?
Bonjour Triestesse with Jean Seberg.WHAT ARE THE QUALITIES YOU MOST ADMIRE IN A WOMAN?
Kindness. Grace. Vitality.WHO WEARS YOUR CLOTHES?
Women of all ages, who want to wear clothes that can last season to season. Style is important without sacrificing comfort.WHAT DO YOU DO TO RELAX?
Walk. Every walk is a little adventure. When you walk you notice life is revealed in colors, people, and design. You see stories unfold right in front of your eyes. Moments happen.WHAT IS YOUR TENET?
I believe that clothes and fashion have a specific role in building one's self confidence. I believe that if you find something that fits well and flatters your body, the feeling you get from the outward in is powerful. That is what inspires me everytime I think about how beautiful that person will feel when she wears my clothes.